Strategic Concepts Indiaa consulting site.
A consultancy losing hours to enquiries that were never going to convert. The new site does the filtering.
What the client came to us with & where they started.
Strategic Concepts India had credibility, referrals and a website that reflected neither. The site described the firm accurately and told a prospective client almost nothing about whether the engagement would suit them. The team wanted it to look more serious.
Looking at where the firm's time went, the presentation was not the expensive problem. Partners were spending first calls explaining what the firm does not do. Every one of those calls was an hour that produced nothing, and the site was generating them by being vague enough that anyone felt qualified to book one.
Execution workstreams shipped in-house.
Copy that draws the boundary early
We rewrote the service pages to state plainly who each engagement suits and who it does not, including the size of business below which the firm is the wrong choice. Saying so on the page costs a few enquiries and saves considerably more billable time than it costs.
Proof placed where a buyer is deciding
Sector experience, engagement shapes and outcomes were moved out of a buried 'about' narrative and placed directly alongside the relevant service, so a visitor evaluating fit finds the evidence in the same eyeline as the claim.
Structure, schema and a CMS the team controls
Proper heading hierarchy, organisation and service schema, clean meta structure and an XML sitemap from day one. The team can publish a new sector page or update an engagement description without a developer, with a recorded walkthrough of their own site to refer back to.
Quantified metrics & results.
Fewer
Self-serve
Day one
Summary of Impact
Enquiry volume moved less than the enquiry quality did. Calls now open with scope and timing rather than with a definition of the service, and the partners stopped spending unbilled hours disqualifying people the website should have disqualified.
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