POV Nagpura city series.
An original short-form series about Nagpur — no client, no brief, and the strongest local reach we own.
What the client came to us with & where they started.
POV Nagpur was not a client project. We wanted to make something about the city that was not an advertisement for anything, and to find out what our own production team could do without a brief to work inside.
Local businesses ask for content that feels like it belongs to Nagpur, and most agencies answer with stock footage and a trending audio track. The only credible way to argue otherwise was to produce genuine city storytelling ourselves and let the result stand as the argument.
Execution workstreams shipped in-house.
Locations and subjects chosen for recognition
Places and people that residents recognise instantly, shot properly rather than shot quickly. Recognition is what earns the share, and the share is what carries the reach.
Built vertical from the start
Framed, paced and cut for a phone held upright, because the series lives in feeds. Vertical was the format decision at the storyboard stage, not a crop applied afterwards.
Published on a schedule and treated as a series
Consistent visual grammar and a predictable release rhythm, so the audience had something to come back to rather than a set of one-off posts.
Quantified metrics & results.
Original
Vertical
Saves
Summary of Impact
The series became the clearest proof of local production capability we have, and it consistently outperforms client social content on saves and shares. It is also the reason several enquiries now arrive already knowing what our work looks like.
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