BlissRasaan ad film.
A food brand ad film built to be cut down for paid social from the day the script was approved.
What the client came to us with & where they started.
BlissRasa needed an ad film. Food advertising is crowded with beautifully shot work that fails to explain what is actually being sold, and the brand wanted to avoid producing another one.
The interesting constraint was where the film would actually live: paid social, in a feed, on mute, competing with everything else on the screen. A ninety-second narrative shot for a television slot would have been the wrong asset entirely. The film needed to work in the first two seconds, and it needed to survive being cut into six different lengths.
Execution workstreams shipped in-house.
Script and storyboard, approved before anyone rigged a light
The product moment and the opening frame were locked on paper first. Changing a line in a document costs nothing; changing your mind on shoot day costs a shoot day. Every planned cut-down was mapped at script stage, so the coverage list existed before the crew arrived.
Food shot in-house with our own crew
Lighting, styling and macro coverage handled by our own team in our own space, which is what keeps the cost sane and the schedule real. Product-in-use footage was captured deliberately rather than hoped for in the edit.
One shoot, a full library of deliverables
Delivered as the hero film plus vertical, square and landscape cut-downs at multiple lengths, with and without subtitles, and a set of stills pulled from the same session for static placements.
Quantified metrics & results.
1 shoot
All ratios
Mute-first
Summary of Impact
The brand went into its campaign period with a full creative library from a single shoot day instead of one film and a follow-up production budget. The vertical cut-downs carried the paid social activity, which was always where the spend was going.
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